About Us


A little bit about me, founder of Rainbow Love. 
My best friend, Jared, took me to my 1st Pride festival in 2011. We also used to go to a lot of drag shows and gay bars and we had a blast! 
The festivals were so much fun and in 2012, I  decided to give it a try and became a vendor at our first Pride event in Toledo, Ohio. 
Tragically, Jared was killed by his boyfriend, in a domestic situation in 2015 and after that, I made it my mission to continue on working every Pride festival I could.  Jared would have been so proud. 
My father and I started out as a small family business selling glow items ten years prior and we were inexperienced compared to the Pride vendors but every year we grew larger in operation and eventually traveled to every Pride festival from Detroit to Dallas and everywhere in between. 
I began specializing in designs and creating product that was requested by YOU- the customers. I have always welcomed customer feedback and enjoy catering to the needs of the LGBT community. 
Over half of our merchandize carry is artfully crafted and one of a kind. The designs are custom made and copywriten. We have original and creative shirts and other merchandise. 
Feel free to browse our first virtual store and please send us a message if you have additional questions, comments or concerns. 
Thank you for taking the time to read and have a Gay day! -:)
-Alissa Watkins